Contact RSS Twitter Facebook Pinterest Google+ LinkedIn

Campaign: AI and Workplace Safety

From Alexa to self-driving cars, AI has already stretched the limits of what we thought possible. Where is the Golden Age of AI taking us next?

As artificial intelligence (AI) and machine learning (ML) are rapidly coming of age, it’s time to truly consider the possible. These disrupters are pioneering breakthrough applications every day, most recently delivering real-time results to significantly impact the future of work.

Workplace safety is a prime opportunity for AI and ML disruption. On average, more than 5,000 workers die on the job every year, according to the Occupational Safety and Health Administration. Construction and manufacturing are hit the hardest, with U.S. Department of Labor (DoL) research indicating that construction workers are killed on the job five times more often than other laborers.

Additionally, across all industries, workplace slips, trips, and falls are the most common causes of disability to American workers. A total 20 to 30 percent of slip-and-fall accidents cause moderate to severe injuries, like head injuries and concussions, broken bones, and spinal cord injuries.

This full funnel campaign aims to educate operations and safety leaders on artificial intelligence solutions that can help improve safety in the workplace.

Campaign Objective:

Across all industries, a safer future of work is here, enabled by a combination of people, processes and technology. With the use of intelligent, AI-driven systems, today’s smartest companies can reduce worker injuries and save millions of dollars in on-the-job injury claims. This campaign aims to introduce businesses to AI-driven workplace system solutions and how they can be efficiently applied to save lives and money.

Target Audience:

  • C/VP/Dir of Operations
  • C/VP/Dir of Safety

Funnel Alignment:

Full-Funnel to create awareness of vision AI solutions

Campaign Content Assets:

  • Whitepaper, “A New Frontier:  Can Artificial Intelligence Save Lives in the Workplace?
  • Video
  • Blog Post, “Get a Grip: Prevent slip-and-falls with AI-powered solutions
  • Webinar

Call to Actions:

  • Download whitepaper
  • Book a consultation

Activation Channels:

  • Website
  • Ecomms
  • Google Search Ads
  • LinkedIn Ads
  • Organic Social

Success Measures

  • Total Leads: 2,246
  • Total Impressions: 404,700
  • Ad Clicks: 4,770 (23% to Goal)
  • Pipeline Value: $500,350