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Great work speaks for itself….and my portfolio speaks volumes.

My name is Nancy Pekala and I specialize in web content strategy, editorial and social media. Whether crafting a web content strategy, launching a magazine, writing a feature article or using social media to connect with customers, my work gets results. Go ahead. Take a look around. While you’re here, take a moment to read my blog, view my gallery or just say hello. And if you’d like to work together, drop me a line. Thanks for stopping by.


Website Strategy

From the first click to the last, making sure every website visit is memorable is Job #1.


Backed by strategy, design and good old-fashioned know-how, I develop and manage sites that are user-friendly and user-focused.  The result? Compelling customer experiences that keep ‘em coming back for more.


Explore my website portfolio.

Featured Selections


Architected and owned organization-wide content and digital strategy for award-winning attracting more than 200,000 monthly visits and 570,000 page views

  • Directed strategic redesign of website including content mapping, development of user personas, identification of business requirements and creation of project scope document
  • Conducted website usability and content needs assessment research to inform website redesign and enhancements
  • Developed annual roadmap and website strategic plan including creation of organization-wide content calendar
  • Managed network of 30+ content authors, producers, editors and designers and conducted ongoing training
  • Created SEO Best Practices Manual and conducted content authoring training
  • Managed website measurement program including executive-level reporting and implementation of enhanced analytics initiatives

AMAConnect WebsiteAMAConnect

Developed and successfully pitched strategic business plan for development of branded online community exclusively for marketing professionals.  Planned, launched, and managed $1M community platform, AMAConnect, including development of business requirements, competitive bid analysis and management of platform provider. 

  • Expanded community user base to more than 9,000 users and 40+ groups each with its own blogs, discussion forums, ask/answer boards, media galleries and wikis
  • Developed organization-wide community guidelines, content creation and customer engagement best practices and departmental training
  • Increased customer-generated content by 20%


Directed major redesign of four star-rated, the official website of the Institute of Real Estate Management, the largest affiliate of the National Association of REALTORS, including development of Strategic Plan and RFP; negotiation of hosting agreements, direction of task forces and management of budget and site maintenance.

  • Increased unique user visits by 60% with two site redesigns
  • Established, implemented and monitored adherence to Web site policies and procedures
  • Developed annual content plan including site enhancements, content calendars and communication tools
  • Initiated and managed website advertising program
  • Managed message boards including content updates and community engagement
  • Wrote features, news, event coverage and other content for posting on Web site