When it comes to social media,
it’s Full Stream Ahead

 

It’s not about Followers, Friends or Fans.  I break through the social media clutter with a five-step plan: Sharing. Connecting. Informing. Engaging. Listening.

 

Learn more about why my social media strategies work.

 

Featured Selections

AMAConnect Online Social Networking Platform

Directed strategy for, planned, launched and managed branded social networking platform, AMAConnect, exclusively for marketing professionals.  The platform provides networking capabilities and social media applications including groups blogs, discussion forums, ask/answer forums, media galleries, wikis, slideshows, polling, a customized profile and search system, friending and following capabilities.

AMAConnect Success Factors:

• 8,000+ users
• 40+ groups
• 20% increase in user-generated content

Blog/Forum Post Examples:

Employers Want Your Facebook Password: Just Say No

Apple Stunt a Black Mark on BlackBerry

Youth Marketing Myths that Hold Back Your Brand

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Other AMAConnect Content

Use Niche Communities to Nurture Online Networking

Authored feature article, “Use Niche Communities to Nurture Online Networking” published in the December 2011 issue of Forummagazine on the benefits, challenges and pitfalls of niche communities.  The article addressed lessons learned and advice when launching an online community including the need to address cultural, technology and social media challenges.

Social Media Best Practices Roadmap (Feature Article)

The AMAConnect community served as a best practices case study in developing branded, niche communities for associations.  The presentation, “Best Practices Social Roadmap: How Organizations Use SharePoint and Online Communities,” was delivered in a webinar on the subject sponsored by Telligent.

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Social Media Strategy

Directed organization’s social media strategy including development of social media best practices, code of conduct, terms of use and community guidelines.  Conducted organization-wide training sessions on community customer engagement, blog writing best practices, customer service response guidelines and content creation.  Developed and developed social media presentations to key constituencies including Board of Directors and leadership councils, including measurement reporting and identification of actionable annual goals and objectives.

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Twitter/@marketing_power

Created and manage organization’s Twitter account, @marketing_power including development of content schedule, monitoring and customer response best practices and Twitter campaigns.

Twitter Success Factors:

• Expanded Twitter community to more than 20,000  followers
• Increased website traffic and engagement by 15% via Twitter content strategy.
• Increased webcast, membership and event registrations.
• Increased retweets and favorites by 20%

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Social Media Podcast Series

Developed, implemented and hosted successful podcast series on social media.  Podcast interviewees included recognized social media experts including David Meerman Scott, Geoff Livingston, Shel Israel, B.L. Ochman, Toby Bloomberg and Mack Collier.  The podcast series resulted in more than 3,600 page views and 4,000+ downloads.

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Nonprofit Marketing Social Media Campaign

Established Social Media Team and crafted social media strategy in support of launch of executive-level marketing summit.  Drafted weekly talking points for specific social media channels, interviewed social media thought leaders, authored associated content including articles, posts, tweets and updates.