Great work speaks for itself….and my portfolio speaks volumes.

My name is Nancy Pekala and I specialize in web content strategy, editorial and social media. Whether crafting a web content strategy, launching a magazine, writing a feature article or using social media to connect with customers, my work gets results. Go ahead. Take a look around. While you’re here, take a moment to read my blog, view my gallery or just say hello. And if you’d like to work together, drop me a line. Thanks for stopping by.

Looking for the next BIG idea? Invent them. I do.

Learn more about how I turn bright ideas into brilliant brand solutions through proven web and content strategies.

Featured Selections

Brand Voice

What is your organization’s brand purpose and persona? How does that translate into your daily voice–the way in which you communicate to your customers, partners and consumers? This presentation served as the basis for training a public corporation on the important of voice and how to articulate that voice consistently and continuously in all communications.

Website Content Strategy

Developed website content strategy and mission statement for American Marketing Association in order to execute on its strategic initiatives to provide marketing professionals with a central content hub and attract the interest of international marketers. The strategy served as a multi-year roadmap for content development, acquisition and curation inititiaves and established technology priorities. The strategic plan included analysis of customer personas as well as content initiatives by customer role, industry and channel preference.

Online Community Business Plan

Developed business plan for and obtained buy-in from Board of Directors and Leadership team to build a proprietary online professional community exclusively for marketing professionals. The strategic plan addressed customer need states, monetization, funding, ROI, customer engagement, technology development, marketing plan and timeframe for development cycle and launch. The result of the plan was the successful launch of AMAConnect, which attracts more than 9,000 users within its 40+ groups.

Customer Engagement and Content Assessment

Developed for and delivered to the organization’s leadership and representatives of 77 national chapters, this strategy presentation outlined a specific action plan for engaging marketing professionals across five key segments through a variety of online and offline content initiatives. Specifically, it addressed user experience building blocks, revenue opportunities, network-wide programs and a resourcing plan.

Marketing Accountability Common Language

In conjunction with the Marketing Accountability Standards Board (MASB), developed strategy for identifying and communicating to the broad marketing industry common language and definitions of marketing activities and metrics. Developed communications plan targeting North American and international academics, practitioners and researchers as well as identifying metrics terms that should be added to Wikipedia.

Marketing Classics Library

To ensure that classic works in the marketing discipline continue to be available to today’s and future generations of marketing professionals, developed a partnership and strategy with Marketing Classics Press to digitize a library of scholarly works including books, journal articles, conference proceedings, dissertations and readings. These works are authored by such marketing masters as Jagdish Sheth, Philip Kotler, David Aaker, George Day and others.