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Great work speaks for itself….and my portfolio speaks volumes.

My name is Nancy Pekala and I specialize in web content strategy, editorial and social media. Whether crafting a web content strategy, launching a magazine, writing a feature article or using social media to connect with customers, my work gets results. Go ahead. Take a look around. While you’re here, take a moment to read my blog, view my gallery or just say hello. And if you’d like to work together, drop me a line. Thanks for stopping by.

Content Partnerships

Content Partnerships

When it comes to moving ahead of the pack, it’s all about the company you keep.


I bring together the best minds and thought leadership around today through strategic partnerships with corporations, organizations and associations.


Learn about my experience cultivating win-win relationships with 40+ strategic partners.


As a content strategist, launched the first formal Content Partnership program for the American Marketing Association including the negotiation and acquisition of more than 40 strategic alliances and partnerships with key industry corporations, organizations, publishers and associations.
Developed a content partnership program including negotiation of partnership contracts, management of on-going partnerships, creation of co-branded custom partner content, development of a partner value proposition and implementation of all deliverables associated with partnerships.

• Acquisition of more than 500 annual content offerings
• Development of custom content offerings with partner thought leaders including e-books, webinars, videos, editorials and columns, and podcast series
• Procurement of free or discounted products or services for the organization’s customers including access to proprietary research, publications and public relations news wire services
• Generation of revenue tied to revenue share partnership agreements

Featured Partnerships

Aberdeen Research

Content offerings include access to Aberdeen’s vault of proprietary research, development of video thought leadership segments with the partner’s key analysts and development of co-branded custom research on topics of interest to the AMA’s constituencies


Video Thought Leadership Series:
Using Mobile Marketing Measures to Improve Marketing Effectiveness(Senior Research Associate Omer Minkara)

Research Study: Analytics for the CMO

McKinsey Inc.

Content offerings include proprietary articles, videos and columns from The McKinsey Quarterly, access to content within the CMO Channel and custom content including thought leadership commentary.


Article: Demystifying Social Media
Article: How to Put Your Money Where Your Strategy Is


Content offerings include articles from Colloquy magazine, development of a custom webcast on loyalty marketing which attracted more than 300  attendees, original articles and editorials and access to international content offerings focusing on India.

Webcast: Creating a Customer-Centric Culture: Are You Ready to Make the Loyalty Leap(CEO Bryan Pearson, Jill McBride)
Articles: The Art and Science of Indian Loyalty

Video: Customer Experience Leaps with Loyalty(CEO Bryan Pearson)

PR ToolkitPR Newswire

Content offerings include articles, toolkits and tutorials related to public relations best practices, development of co-branded custom content including e-books and video segments and discounts to the iReach newswire services and PR Toolkit.


Article: Press Releases as Lead Generators
PR Toolkit: Sample releases, tools, educational articles, tips and advice
iReach Program: an online press release distribution service


Selected Content Partnerships and Alliances


GfK Research  The Futures Company    Colloquy   Prophet   CMO Survey  MSI